Step 4 - Marketing

General

These fields are used to indicate how a client wishes to be contacted. The three fields are:

1. Preferred Contact Method: Select the best marketing method for the client.
2. Rank: Prioritise the importance of marketing to this client. It can also beusedasa sorting criteria when performing client marketing.
3. Marketing Notes: Add any notes relating to the client.

Contact Dates

The Contact Dates allow you to record the dates that you Last Contacted your client and the date when you should Next Contact your client.

This can be used in Report and Smart Campaign criteria. You can also use the fields to filter customers on the Customer screen(Link required)

Product Requirements Profile

The Product Requirements Profile fields are used to identify what types of products the client may be interested in. This can be used in Report and Smart Campaign criteria. Use the spacebar to toggle between Yes and No.

Marketing Participation

The Marketing Participation group is used to select what type of marketing the client will receive. By default, Client and All Entities will be selected as Yes.

These fields indicate the marketing literature a client can receive. For example, an organisation may have separate marketing literature for: 

• Clients
• Vendors/Suppliers
• Referrers/Introducers
• Generic Suppliers
• All Entities

Marketing Format

The Marketing Format fields indicate which marketing styles the client will accept marketing in. These formats include: 

• Email
• Fax
• Telephone
• SMS
• Mail