Setting up an SMS Sender ID

Overview

This article explains the process required to set up a specific Sender ID for Insula’s customers when sending SMS messages from our software products.

Insula will attempt to deliver messages with your Sender ID, where possible. Please note however, that we cannot guarantee that messages will be delivered using your specified Sender ID as it may be changed by carrier networks, with or without notice, resulting in a different Sender ID being used. This feature is offered on a best-effort basis – delivering your messages is our first priority.

We will require a letter/document on company letterhead from you.
This will be forwarded to our SMS/Telecommunications providers to support the Sender ID application process. Please note that approval of an application and the duration of the approval process is not controlled by Insula.

Restrictions

The length of the name cannot exceed 11 characters, and cannot include spaces.

Example

To whom it may concern,

Please accept this as a formal request to register and provision a SMS Sender ID for our company.

We are providing authority to Insula Group Pty Ltd (Insula) to make this request on our behalf, with their nominated SMS and telecommunication providers.

The intent of this request is that the Sender ID will be seen by SMS recipients of messages created by us from our use of Insula Software products.

Requested Sender ID: {eg. "INSULA"}

Our Details:

Trading Name:

Legal Name:

ABN: 

Email Domain: {eg. insulagroup.com.au}

Regards,

{Full Name}

{Position}

{email address}

{Phone number}

Important Note on SMS Delivery

Insula will always attempt to deliver all SMS messages sent via our software. As this is done via third-party service providers, and then (in turn) by telecommunications network carriers (eg. Telstra, Optus, etc.), we cannot guarantee that all messages will be delivered. Insula has registered directly with services and carriers wherever possible to ensure authenticity and confidence in the messages we’re sending, increasing the likelihood of successful delivery. Delivery can however be interrupted where Sender IDs are not approved by a telecommunications carrier (eg. Telstra, Optus, etc.), or where URLs/Links are included in the SMS.

As everyone can appreciate, telecommunications carriers attempting to reduce phishing and other spam behaviour on their networks makes this a challenge. If you must include URLs/Links in your message, please thoroughly test that they can be received, but remember that delivery is at the discretion of the recipient’s carrier.

To ensure your SMS messages are delivered, Insula recommends not including URLs/Links in your messages wherever possible, and instead providing instructions to the recipient on what they should do (eg. “Log into the Customer Portal” rather than providing a hyperlink to the login).

The value-added SMS features in Insula products are offered on a best-effort basis. Delivering your messages is our first priority.